"Improving your WordPress SEO can help you boost your website traffic and revenue. Although WordPress has better SEO options compared to other platforms, there is still a lot you need to do to optimize the SEO for your WordPress website. In this beginner-friendly tutorial, I will share everything you need to do to optimize your website for WordPress SEO.
Contrary to popular belief, WordPress is not inherently SEO friendly. The default installation of WordPress is not optimized for SEO, and if you think that it will automatically give you good or excellent rankings on search engines, you are mistaken. WordPress needs to be SEO optimized in order for search engine bots to understand and rank your website appropriately. Luckily, it is easy to make your WordPress blog SEO friendly with the help of this guide and the use of WordPress SEO plugins.
There are three levels of WordPress SEO: on-page, on-site, and off-site. On-page SEO refers to optimizing individual posts or pages on your website for a target keyword, while on-site SEO consists of technical SEO settings that help search engine bots effectively crawl and index your website. Off-site SEO involves generating backlinks to your website through techniques like outreach, broken link building, and others. In this guide, we will focus on on-page and on-site SEO.
Before we delve into actionable steps, it is important to ensure that our basics are strong. Make sure to check the WordPress visibility settings and choose either the www or non-www version of your website's URL. You should also consider using a WordPress SEO plugin, such as Yoast SEO or RankMath, to help optimize your website.
On-page SEO involves optimizing your website's content for specific keywords, while on-site SEO consists of technical SEO settings that help search engines crawl and index your website effectively. In this guide, we will focus on both on-page and on-site SEO and provide tips for improving your WordPress SEO. By following these tips and using WordPress SEO plugins, you can optimize your website for search engines and improve your rankings